Week 14- Google Introduces 4 New Search Ads


Google Adwords is an advertising system in which advertisers bid on specific keywords to get more clickable ads to appear in Google's search result. It is the most trusted advertising network on the web. Google recently made some changes to AdWords that allow more room to adjust expanded text ads.
Google introduced 4 new metrics

  • Impression (Absolute Top) Percentage- percent of impressions for a given ad that appears as the very first ad above the organic search results 
  • Impression (Top) Percentage- The percent of ideas for a given ad that is shown anywhere above the organic search results.
  • Search (Absolute Top) Impression Share- The impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the prime area.
  • Search (Top) Impression Share- The impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
These new metrics will help to have a clearer insight and refine ads.

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