Week 14- AI Is Revolutionizing Digital Marketing


There are three ways Artifical Intelligence is changing the game for digital marketing
1. Better User Experience
- When the content is relevant to a user, they are more likely to become recurring customers and have brand loyalty. There are even apps now that allow try on which helps lower returns and higher engagement online
2. Predictive Customer Behavior
- AI personalize customer experience on past behavior, and it can also predict behavior. With the help of data management platforms can collect second and third party data now. This can help personalize to a customer needs automatically through journeys and profile what your target and potential lead and eliminating unlikely convert to concentrate on formulating and executing marketing strategies.
3. Real-Time Customer Support
- biggest things customers look for is a good experience is quick resolution and response with AI chatbots that can give the impression of actual customer service. 


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