Week 13- MLB New Marketing Strategy


For years MLB players were getting warning and fines about the cleats they can wear. Players were not allowed any kind of wiggle room. MLB League is not going to allow their players to go wild on their shoe selection like the NBA. It is only a start. The rule was announced a few weeks ago that players must have 51% coloring if their team on their shoes. As in the primary color of the shoe has to feature the teams color. The rule also includes a weekend where players can go wear any color shoe they want. This change came after NFL announced that their players would have freedom in their shoes. "We view footwear as an important part to the marketing of the game," commissioner, Rob Manfred said. Social media world of sneakerhead reaches young and middle-aged women and men and seeing their favorite players wear a shoe help drive up the sales.

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