Week 12- Lucy in Marketing



IBM has created a Marketing Cognitive Companion and named her Lucy. Lucy is unlike anything else she is an incredibly powerful tool that marketers can use for research and planning. She is so powerful that she can do more in a minute than an entire team of marketers can do in months. She is created to be an expert in research, planning, and segmentation.
How does Lucy work?
 - Lucy can absorb and analyze all of the data that a company has and then you can ask her question such as

  • What audience should I target this product too?
  • Who are my competitors?
  • What content should I create to maximize my results?
Lucy helps companies understand their audience and data. She helps marketers make more effective strategies and to help understand the outcome.

Comments

Post a Comment

Popular posts from this blog

Week 14- AI Is Revolutionizing Digital Marketing

Image
There are three ways Artifical Intelligence is changing the game for digital marketing 1. Better User Experience - When the content is relevant to a user, they are more likely to become recurring customers and have brand loyalty. There are even apps now that allow try on which helps lower returns and higher engagement online 2. Predictive Customer Behavior - AI personalize customer experience on past behavior, and it can also predict behavior. With the help of data management platforms can collect second and third party data now. This can help personalize to a customer needs automatically through journeys and profile what your target and potential lead and eliminating unlikely convert to concentrate on formulating and executing marketing strategies. 3. Real-Time Customer Support - biggest things customers look for is a good experience is quick resolution and response with AI chatbots that can give the impression of actual customer service. 
Read more

Week 10- Perfume Made by Artificial Intelligence

Image
Symrise makes a majority of the perfumes and colognes that we wear today. They have an extensive client list including Estee Lauder and Victoria Secret. They are also the first company to partner with IBM Research to make the first AI designed perfume. The AI tool is named Philyra and it used an algorithm to study Symrise's database of its 1.7 million formulas so that Philyra can identify what combinations is missing or not thought before. Philyra was able to pull up such a unique palette of scents that were never thought to work together. The first AI perfume has not been released to the public yet, but Symrise expects to release it next year.
Read more

Week 5- Marketing Environment

Image
There are three elements to a marketing environment Internal Environment, Macroenvironment and, Microenvironment. They are essential because marketers build both internal and external relationships. Marketers goal is to deliver to satisfy customers. They continually evaluate our external and internal environment to make sure they provide their customers with the best. 1. Internal Environment is internal marketing with functions within an organization. A useful tool for auditing your internal environment would be Men, Money, Machinery, Materials, and Markets. 2. The Macroenvironment is less controllable. It consists of culture, politics, technology, the natural environment, economics, and demographic factors. 3. The Microenvironment is made from individuals and organizations that are close to the company and directly impact the customer experience (company, suppliers, advertising agencies, competition, and your public).
Read more