Week 12- Lucy in Marketing



IBM has created a Marketing Cognitive Companion and named her Lucy. Lucy is unlike anything else she is an incredibly powerful tool that marketers can use for research and planning. She is so powerful that she can do more in a minute than an entire team of marketers can do in months. She is created to be an expert in research, planning, and segmentation.
How does Lucy work?
 - Lucy can absorb and analyze all of the data that a company has and then you can ask her question such as

  • What audience should I target this product too?
  • Who are my competitors?
  • What content should I create to maximize my results?
Lucy helps companies understand their audience and data. She helps marketers make more effective strategies and to help understand the outcome.

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