Week 15- Influencer Marketing
Influencer Marketing is taking an idea/product and using an influencer to endorse the products onto their social media. This is not like using celebrities because influencers all come from different backgrounds and all have a different following. The difference between a celebrity and an influencer is that influencers have a defined audience. This audience with the right influencer for your brand/idea can help give a human voice to the brand. Influencer marketing is less direct than a traditional form of marketing. Influencer marketing is more authentic and it creates a way to connect to customers through influencers who they already trust.
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