Week 15- How to Use Influencer Marketing For Your Start-Up


More and more brands are using influencer marketing because it works for this time and age. Old school traditional marketing on TV and radio does not work for the younger generation.  Leading brands to focus more on places they know their audience will attend too such as social media. Influencer Marketing is Effective because there is already trust in that influencer audience. Trust that is not easy to gain when a new company is starting out. When starting your brand look for micro-influencers who generally have fewer than 10,000 followers and are seen as more "normal."Influencers with fewer followers tend to engage more with their audience than influencers with millions of followers. Video and live streaming are the way to go because they feel more authentic and are more fun to watch. Beware of influencer with a fake following. Which means you as a brand need to check thoroughly before working with any influencers who have a fraud Instagram account.

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