Week 15- Will Snapchat Still Be Useful for Marketing in 2019?


During 2014-2017 Snapchat was at a high with daily account users of 191 million but by 2018 their daily active user count is 186 million. This drop is the first time this social media platform has ever experienced such a decline. There have been speculations that it was because of Snapchat redesigning its app. A lot of brands are starting to abandon the platform altogether.  Instagram has already added stories and now Youtube as well. People are finding it easier just using their stories on Instagram/Youtube over Snapchat stories. If Snapchat wants to compete in 2019, they need to go back to the drawing board to attract and keep users if not they will continue to lose more followers and brands with it.

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