Week 15- Marketing Tips From the Iconic "Got Milk?" Ad


It was simple. The advertisement did not require customers to think. It was so simple, yet it motivated the consumer. It sounds easy enough, but this does not work for all brands especially JCPenney's. It works for products that are general and do not need many details to understand the slogan. The advertisement was not only an ad but a reminder to merely get milk. The Got Milk ads also used humor by using big celebrities who had a milk mustache on their face. It was corny, but it has become an iconic staple on all Got Milk campaigns.
Here is an overview.
1. Keep it Simple
2. Make it Actionable
3. Add Some Humor

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