Magnolia Marketing

Social media is all about being in the moment. Going live on your social media platform is an amazing way to engage with your customers/audience. When you go live it allows people to experience your business and react with you in real time. To go live on your social media platform you need to be prepared. Here are 15 tips by Forbes Agency Council . Plan ahead Give your audience Something they will value Optimize for youtube Repost and Amplify Make it worth it Prebuild and audience Be consistent Know your role Give them a reason to keep watching Show, Don't tell Give live feedback A strong call to action Start with the narrative Mix it up Use premieres on facebook

Google Adwords is an advertising system in which advertisers bid on specific keywords to get more clickable ads to appear in Google's search result. It is the most trusted advertising network on the web. Google recently made some changes to AdWords that allow more room to adjust expanded text ads. Google introduced 4 new metrics Impression (Absolute Top) Percentage- percent of impressions for a given ad that appears as the very first ad above the organic search results  Impression (Top) Percentage- The percent of ideas for a given ad that is shown anywhere above the organic search results. Search (Absolute Top) Impression Share- The impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the prime area. Search (Top) Impression Share- The impressions you’ve received in the top location (anywhere above the organic search results) compared to t

Search Engine Optimization is the best way to grow visibility on search engine results. SEO has both technical and creative elements that help drive traffic and bring awareness to your website. SEO helps to make sure that your website is structured in a proper way that a search engine can understand. It is not about just building a search engine friendly website it also makes the site better for consumers. Majority of web traffic comes from Google, Yahoo, and Bing. Most users go through search engines. That is why search engines are so unique they help provide you with targeted traffic. Targeted traffic to a website can provide publicity, revenue, and exposure.

There are three ways Artifical Intelligence is changing the game for digital marketing 1. Better User Experience - When the content is relevant to a user, they are more likely to become recurring customers and have brand loyalty. There are even apps now that allow try on which helps lower returns and higher engagement online 2. Predictive Customer Behavior - AI personalize customer experience on past behavior, and it can also predict behavior. With the help of data management platforms can collect second and third party data now. This can help personalize to a customer needs automatically through journeys and profile what your target and potential lead and eliminating unlikely convert to concentrate on formulating and executing marketing strategies. 3. Real-Time Customer Support - biggest things customers look for is a good experience is quick resolution and response with AI chatbots that can give the impression of actual customer service. 

For years MLB players were getting warning and fines about the cleats they can wear. Players were not allowed any kind of wiggle room. MLB League is not going to allow their players to go wild on their shoe selection like the NBA. It is only a start. The rule was announced a few weeks ago that players must have 51% coloring if their team on their shoes. As in the primary color of the shoe has to feature the teams color. The rule also includes a weekend where players can go wear any color shoe they want. This change came after NFL announced that their players would have freedom in their shoes. "We view footwear as an important part to the marketing of the game," commissioner, Rob Manfred said. Social media world of sneakerhead reaches young and middle-aged women and men and seeing their favorite players wear a shoe help drive up the sales.

IBM has created a Marketing Cognitive Companion and named her  Lucy . Lucy is unlike anything else she is an incredibly powerful tool that marketers can use for research and planning. She is so powerful that she can do more in a minute than an entire team of marketers can do in months. She is created to be an expert in research, planning, and segmentation. How does Lucy work?  - Lucy can absorb and analyze all of the data that a company has and then you can ask her question such as What audience should I target this product too? Who are my competitors? What content should I create to maximize my results? Lucy helps companies understand their audience and data. She helps marketers make more effective strategies and to help understand the outcome.

Symrise makes a majority of the perfumes and colognes that we wear today. They have an extensive client list including Estee Lauder and Victoria Secret. They are also the first company to partner with IBM Research to make the first AI designed perfume. The AI tool is named Philyra and it used an algorithm to study Symrise's database of its 1.7 million formulas so that Philyra can identify what combinations is missing or not thought before. Philyra was able to pull up such a unique palette of scents that were never thought to work together. The first AI perfume has not been released to the public yet, but Symrise expects to release it next year.