Week 5- Marketing Environment


There are three elements to a marketing environment Internal Environment, Macroenvironment and, Microenvironment. They are essential because marketers build both internal and external relationships. Marketers goal is to deliver to satisfy customers. They continually evaluate our external and internal environment to make sure they provide their customers with the best.
1. Internal Environment is internal marketing with functions within an organization. A useful tool for auditing your internal environment would be Men, Money, Machinery, Materials, and Markets.
2. The Macroenvironment is less controllable. It consists of culture, politics, technology, the natural environment, economics, and demographic factors.
3. The Microenvironment is made from individuals and organizations that are close to the company and directly impact the customer experience (company, suppliers, advertising agencies, competition, and your public).

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