Week 4- Is Kylie Jenner a Marketing Genius?


Kylie Jenner was only 18 years old when she entered into the beauty industry. She sure took the world by storm in 2015 when she released her lip kits. She sold out in one minute, but how did she achieve this success? Was it her family name? Was it her Snapchat videos? Was it all a fad and there was just a limited production run? So what is causing this hype?
Jenner has been in the public eye since 2007 and lets be real here the Kardashian/Jenner family influence its viewers. Whatever they do the people want to know. Jenner has access to all the resources that are not readily available to the average joe. Not only that she has enormous leverage when it comes to social media with a following of 115 million. Her Instagram is quite calculated. She is always wearing the latest trends and traveling to the hottest spots around the world. All while showcasing her new lips.
Anyone who has kept up the Kardashians know that Jenner was not blessed with full lips so when her lips changed overnight there was considerable controversy. Leaving Jenner's fan frantic. Jenner continually denied her lip injections, and eventually, makeup tutorials, products, and other fads quickly showed up on how to achieve Kylie Jenner's lip without injections. Finally after months and months of speculation Jenner admits to her lip fillers. Soon after Jenner starts to develop her beauty line. The whole brand was surrounded by her lips. Filling up an entirely new market to get "Kylie's lip." Jenner's fan never saw it coming, but it was a marketing ploy, and it worked.
Kylie Jenner has claimed she never paid a single ounce of marketing all thanks to her social media.


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