Have you ever wonder why you wear the clothes you wear? Or even why you eat at the restaurants you eat? It is all due to marketing. Marketers job is to educate the consumer on what is out there and to provide useful information that can help meet customers expectations. Good marketing can only lead to more sales which in turns mean overall economic growth which can help create jobs. Marketers are always trying to understand what it is that consumers want and what consumers need.
Social media is all about being in the moment. Going live on your social media platform is an amazing way to engage with your customers/audience. When you go live it allows people to experience your business and react with you in real time. To go live on your social media platform you need to be prepared. Here are 15 tips by Forbes Agency Council . Plan ahead Give your audience Something they will value Optimize for youtube Repost and Amplify Make it worth it Prebuild and audience Be consistent Know your role Give them a reason to keep watching Show, Don't tell Give live feedback A strong call to action Start with the narrative Mix it up Use premieres on facebook
Influencer Marketing is taking an idea/product and using an influencer to endorse the products onto their social media. This is not like using celebrities because influencers all come from different backgrounds and all have a different following. The difference between a celebrity and an influencer is that influencers have a defined audience. This audience with the right influencer for your brand/idea can help give a human voice to the brand. Influencer marketing is less direct than a traditional form of marketing. Influencer marketing is more authentic and it creates a way to connect to customers through influencers who they already trust.
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