There are three ways Artifical Intelligence is changing the game for digital marketing 1. Better User Experience - When the content is relevant to a user, they are more likely to become recurring customers and have brand loyalty. There are even apps now that allow try on which helps lower returns and higher engagement online 2. Predictive Customer Behavior - AI personalize customer experience on past behavior, and it can also predict behavior. With the help of data management platforms can collect second and third party data now. This can help personalize to a customer needs automatically through journeys and profile what your target and potential lead and eliminating unlikely convert to concentrate on formulating and executing marketing strategies. 3. Real-Time Customer Support - biggest things customers look for is a good experience is quick resolution and response with AI chatbots that can give the impression of actual customer service. ...
Symrise makes a majority of the perfumes and colognes that we wear today. They have an extensive client list including Estee Lauder and Victoria Secret. They are also the first company to partner with IBM Research to make the first AI designed perfume. The AI tool is named Philyra and it used an algorithm to study Symrise's database of its 1.7 million formulas so that Philyra can identify what combinations is missing or not thought before. Philyra was able to pull up such a unique palette of scents that were never thought to work together. The first AI perfume has not been released to the public yet, but Symrise expects to release it next year.
Kylie Jenner was only 18 years old when she entered into the beauty industry. She sure took the world by storm in 2015 when she released her lip kits. She sold out in one minute, but how did she achieve this success? Was it her family name? Was it her Snapchat videos? Was it all a fad and there was just a limited production run? So what is causing this hype? Jenner has been in the public eye since 2007 and lets be real here the Kardashian/Jenner family influence its viewers. Whatever they do the people want to know. Jenner has access to all the resources that are not readily available to the average joe. Not only that she has enormous leverage when it comes to social media with a following of 115 million. Her Instagram is quite calculated. She is always wearing the latest trends and traveling to the hottest spots around the world. All while showcasing her new lips. Anyone who has kept up the Kardashians know that Jenner was not blessed with full lips so when her li...
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