Week 7- How a Music Producer Plans to Transform Mobile Marketing



Ryan Leslie is a Grammy-nominated hip-hop artist and a producer who has worked with a list of renowned artists including Britney Spears, Kid Cudi, Chris Brown, and many more.
Leslie is not just an artist or even a producer he is also a Harvard graduate and the founder and CEO of two companies, SuperPhone and NextSelection Lifestyle Group.
Leslie's vision today is to transcend the world of tech marketing through his mobile messaging platform called SuperPhone. What is SuperPhone? It is an app that allows the user to send a mass text message to its customers alerting them on sales or offers that is going on. Superphone will enable users to have a direct conversation with its customers. Leslie hopes to empower brands, celebrities, and online creators to use SuperPhone so they can have direct access to their followers with just a quick text message. Leslie's goal is to increase efficiency, increased revenue, brand loyalty, and personalized customer relationship.

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