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Showing posts from September, 2018

Week 5- Marketing Environment

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There are three elements to a marketing environment Internal Environment, Macroenvironment and, Microenvironment. They are essential because marketers build both internal and external relationships. Marketers goal is to deliver to satisfy customers. They continually evaluate our external and internal environment to make sure they provide their customers with the best. 1. Internal Environment is internal marketing with functions within an organization. A useful tool for auditing your internal environment would be Men, Money, Machinery, Materials, and Markets. 2. The Macroenvironment is less controllable. It consists of culture, politics, technology, the natural environment, economics, and demographic factors. 3. The Microenvironment is made from individuals and organizations that are close to the company and directly impact the customer experience (company, suppliers, advertising agencies, competition, and your public).

Week 4- Is Kylie Jenner a Marketing Genius?

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Kylie Jenner was only 18 years old when she entered into the beauty industry. She sure took the world by storm in 2015 when she released her lip kits. She sold out in one minute, but how did she achieve this success? Was it her family name? Was it her Snapchat videos? Was it all a fad and there was just a limited production run? So what is causing this hype? Jenner has been in the public eye since 2007 and lets be real here the Kardashian/Jenner family influence its viewers. Whatever they do the people want to know. Jenner has access to all the resources that are not readily available to the average joe. Not only that she has enormous leverage when it comes to social media with a following of 115 million. Her Instagram is quite calculated. She is always wearing the latest trends and traveling to the hottest spots around the world. All while showcasing her new lips. Anyone who has kept up the Kardashians know that Jenner was not blessed with full lips so when her lips changed ove

Week 3- Why Apple's Marketing Works?

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Apple's marketing is beyond amazing that they set the example for other companies. They may butt heads with Samsung, but they always come up on top. Their marketing is so simple yet genius. Apple lets their products speak for themselves, and their advertisements are pleasing to the eye. Everything about Apple is simple from their product to their advertisement and even their logo. Simple ads simplify the decision-making process.

Week 3- What Can Marketing Do for You?

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Have you ever wonder why you wear the clothes you wear? Or even why you eat at the restaurants you eat? It is all due to marketing. Marketers job is to educate the consumer on what is out there and to provide useful information that can help meet customers expectations. Good marketing can only lead to more sales which in turns mean overall economic growth which can help create jobs. Marketers are always trying to understand what it is that consumers want and what consumers need.

Week 1- Introduction

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Hi, My name is Thao Pham. I am a Marketing major. This is my first blog, and I am so excited! I cannot wait to post more interesting stuff on here! Thao Pham