Magnolia Marketing

More and more brands are using influencer marketing because it works for this time and age. Old school traditional marketing on TV and radio does not work for the younger generation.  Leading brands to focus more on places they know their audience will attend too such as social media. Influencer Marketing is Effective because there is already trust in that influencer audience. Trust that is not easy to gain when a new company is starting out. When starting your brand look for micro-influencers who generally have fewer than 10,000 followers and are seen as more "normal."Influencers with fewer followers tend to engage more with their audience than influencers with millions of followers. Video and live streaming are the way to go because they feel more authentic and are more fun to watch. Beware of influencer with a fake following. Which means you as a brand need to check thoroughly before working with any influencers who have a fraud Instagram account.

Influencer Marketing is taking an idea/product and using an influencer to endorse the products onto their social media. This is not like using celebrities because influencers all come from different backgrounds and all have a different following. The difference between a celebrity and an influencer is that influencers have a defined audience. This audience with the right influencer for your brand/idea can help give a human voice to the brand. Influencer marketing is less direct than a traditional form of marketing. Influencer marketing is more authentic and it creates a way to connect to customers through influencers who they already trust.

Doctors are not going away, and machines are not taking the place of doctors, but instead, artificial intelligence will help doctors understand and recognize patterns that they cannot do on their own. Artificial intelligence can do so much better than count cells, but it can realize complicated patterns on how the cell is arranged. AI helps to make a quick and reliable diagnosis that is free of human error. Once AI can pool together ten and hundreds of thousands of patients and their data and use it to learn from it the next level of medicine will be taken to a whole another level.

Messenger marketing is a way to communicate with customers and help improve communication. With the help of Facebook Messenger, WhatsApp and other chat base platforms this allows for brands to connect with its customers worldwide. Here are some tips to help optimize your messenger marketing. First, put your top people in charge if the messages. Put people in charge who will help create a good experience for your customers. Make the conversation personal, but not too personal. Brands who have high engagements have better results. Above all make the Messenger human above all else. Bots are fast but sutomers prefer interactiosn with real people not bots.

During 2014-2017 Snapchat was at a high with daily account users of 191 million but by 2018 their daily active user count is 186 million. This drop is the first time this social media platform has ever experienced such a decline. There have been speculations that it was because of Snapchat redesigning its app. A lot of brands are starting to abandon the platform altogether.  Instagram has already added stories and now Youtube as well. People are finding it easier just using their stories on Instagram/Youtube over Snapchat stories. If Snapchat wants to compete in 2019, they need to go back to the drawing board to attract and keep users if not they will continue to lose more followers and brands with it.

A direct to consumer beauty brand that has a high customer return rate. They have an Instagram following of 1.6 million and a long line of customers waiting at their pop up shops. The demand is not because of a low supply but because customers feel like the company has created the products for them. All of Glossier's product is created with customers in mind an especially their feedback. Ali Weiss is the Senior Vice President of Marketing at Glossier and she did not come from a typical marketing background. She takes an unconventional marketing approach and it is working. It takes an unconventional approach to build a customer-centric beauty brand like Glossier.